Logo and brand identity
Laura Connolly is a clog dancer and early years practitioner based in Newcastle. She is soon to feature in a BBC4 documentary on clog dancing in the North East presented by Charles Hazlewood. In the programme Laura teaches over 200 people some basic clog steps that are then performed as a flash mob clog event in the centre of Newcastle.
Laura has also recently gone solo after working at the Sage Gateshead for the past few years. It is essential that Laura gets her branding and website up and running before the show is aired so she can maximise on the publicity.
So far we have presented Laura with a range of logo identities, some of which are shown below. It was important to show her as a child friendly practitioner, but also as a trusted professional. A good mix of tradition and craft neatly blend these two ideas. Her favourite so far is option 1!
We'll keep you updated on progress...
A few Logo Options
Option 1
Option 2
Option 3
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